Strategy Identify of Sahabat NK to Increase The Sales Volume of NK Brand Corn Hybrid Seed in Probolinggo City

East Java Province is the largest province as a producer of grain dry corn in Indonesia 2020 with harvested area 1.19 million hectares total production 5.37 tons an average productivity value 4.51 per hectare. Therefore, this research aims to identify promotion strategies collaboration grower champion also develop main criteria Sahabat NK that have prioritize recruit future increase sales volume brand hybrid seeds Probolinggo City. The method qualitative by using study case approaching combine Composite Performance Index (CPI) 10 informants source data. results prefer join face meeting rather than virtual for every activity and need add well trader more Keywords: seed, CPI, champion, strategy,